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Innovative touch for unique pieces


modern and stylish


Based on a cultural and spiritual heritage


Naima Bennouna Lyoubi, traditional tendancies creative.


My caftans collection is the result of the inspiration of my cultural, spiritual and painter heritage.


More than a stylist, Naima Bennouna Lyoubi is a real artist. She combines colors, materials, embroidery and pearls to design creations halfway between tradition and modernity. Her creativity arises from her long carrier in sewing and stylism, her passion for painting and her growing inspiration, which lead her to constantly innovate in order to surprise her clients.

Her creations have raised her to the rank of best Moroccan stylists. Her talent allowed her to participate to several editions of Caftan, one of which she had been a jury. This reputation earned her the recognition of both national and international public as she represented Morocco at the Mediterranean Costume fashion in Italy.

She will welcome you in her design studio located Aîn Oulmes street to think with you the outfit that will delight you. She asks you about your needs, advises you on the trends and guides you in your choices, … A train carefully thought to design the outfit that will satisfy her client.

Today, Naima Bennouna Lyoubi pursues her creations inspired by the World trends. She shares with you some of them through her web site.








Among her creations, Naima Bennouna Lyoubi offers ready or tailor-made pieces in different forms.


Her caftans are thought and sewn in respect of Moroccan traditions. Embroidered, pearlized or wirh strass, they are all distinguishable by innovative touches that make them unique.

Haute couture coats

The stylist creates high quality men coats with the most noble materials (wool, silk brocade,etc.).


Naima Bennouna Lyoubi’s jabadors are uniques. In silk or velvet, its hand made by the mâalam, embroidered by silk thread.




Broderies de perles, de sequins et de cristaux appliquées sur des satins duchesse, des mousselines ou des brocards de soie, le duo Naîma Bennouna et Zineb Lyoubi Idrissi présente une collection riche où le perlage confère à tissu ses lettres de noblesse.

Mais pas seulement. Sur un nuancier romantique, les crétrices rehaussent toutes leurs silhouettes d'ors précieux, pour un rendu éclatant.

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Après une saison estivale placée sous le signe du caftan zmani, Naïma Bennouna et sa fille Zineb continuent cet hiver leur quête d'un baroque orientaliste. En lieu et place du traditionnel brocard, les brochés de soie, aériens mais non moins volumineux, sont agrémentés de découpes de tissus brodés, de ganses et de broderies, tous rehaussés de cristaux et de perles. onirique chic.

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The caftan legacy

Because there is no successful weeding without CAFTAN, we have met NAIMA BENNOUNA LYOUBI and ZINEB LYOUBI IDRISSI, seamstresses from mother to daughter.

Around the essential traditional dress, the DESIGNERS told us about weeding, family and TRANSMISSION. Naima is the mother. Ultra-creative and energetic, this wife, mother and grandmother had filled many lives…

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International women's day fashion show on March 8th, at Fogo de Chao.


Rue Aîn Oulmes, Res Nagham
Phone : +212 6 60 77 20 20
E-mail : naimabennouna@artcouture.ma

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